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What is your company’s strategy to navigate the multiple crises currently afflicting Europe? How is your company leveraging innovation to do so?
“We take crises as a challenge, a call for greater vigilance. Our philosophy is to actively discover and invent innovation, not wait for it to come to us. Crises are a time of intense difficulties, and should not be used to facilitate our work or make it more interesting. Instead, we should understand crises as a liminal period and use it to identify those issues and direct innovations towards its dysfunctional elements.”